Daniel Gysel’s Blog

Intro to Color Theory

Intro to Color Theory

Color is a powerful element of design, and when used well it can have a significant impact on your marketing and branding. But in order to use color effectively, you need to understand how to use it, and this is where color theory comes in. Color theory is both the...

Font vs. Typeface

Font vs. Typeface

Font or typeface, what’s the difference? Even in the design world, these two words are used almost interchangeably. Most of the time, this doesn’t make a difference, but on the technical level, there is a distinction between the two. As with language, terminology...

3 Graphic Design Trends for 2020

3 Graphic Design Trends for 2020

Graphic design, like all forms of art, varies greatly from year to year due to passing trends. In 2019, graphic design was dominated by bright colors, illustrations, and iconification. Two more trends that made an appearance over the past year, gradients and...