Intro to Color Theory
Color is a powerful element of design, and when used well it can have a significant impact on your marketing and branding. But in order to use color effectively, you need to understand how to use it, and this is where color theory comes in. Color theory is both the...
Font vs. Typeface
Font or typeface, what’s the difference? Even in the design world, these two words are used almost interchangeably. Most of the time, this doesn’t make a difference, but on the technical level, there is a distinction between the two. As with language, terminology...
3 Graphic Design Trends for 2020
Graphic design, like all forms of art, varies greatly from year to year due to passing trends. In 2019, graphic design was dominated by bright colors, illustrations, and iconification. Two more trends that made an appearance over the past year, gradients and...
How to Choose the Right Font for Your Project
The right (or wrong) font may be all that stands between a perfect graphic design project and one that comes out a bit... lacking. After all, font has the ability to make or break a design—we’ve all seen those unfortunate signs or packages where the font choice looks...
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