Graphic design, like all forms of art, varies greatly from year to year due to passing trends. In 2019, graphic design was dominated by bright colors, illustrations, and iconification. Two more trends that made an appearance over the past year, gradients and decorative typography, are predicted to remain popular as we head into 2020. To keep up (or get ahead) of the upcoming year’s hottest trends, here’s what you should incorporate into your next designs:

Muted, Natural Colors

Introduced by Color Marketing Group (CMG) in 2018, the colors that will dominate design in 2020 are inspired by climate change and nature. The four key colors—Seed of Life, Ver-de-Verdad, Electrum, and Feel Real—have been gaining popularity alongside the trend of health and wellness. CMG predicts that these colors will frequently be used in retail, real estate, and health and wellness. I can already see these colors gracing minimalist packaging as a muted, but impactful, pop of color. 

CMG 2020 Color Palette | Dan Gysel

CMG 2020 Color Palette | Dan Gysel

As you’ll see in the graphic above, the four key colors are rather muted—a major graphic design trend for 2020. Colors that have been desaturated with black, white, or a complementary color will slowly start to replace the vivid color palettes of the past year. 

Fluid Shapes and Lines

As direct-to-consumer brands continue to rise in popularity, the design trends they incorporate will work towards visually demonstrating approachability. One such way designers are conveying this message is through the use of flowing lines and shapes. Often used in conjunction with harsh or bold fonts, this approach to design employs the right amount of whimsy and professionalism.

Minimalism is Here to Stay

For the past several years, brands have moved away from ornate packaging, website designs, and marketing materials. Over the top designs have proven outdated and distracting to modern consumers, who now favor a simpler, more minimalistic approach to graphic design. What’s more, for those of us working with web design, minimalism is the best foot forward for efficiency’s sake. Users want their online content to load as quickly as possible—especially on mobile devices—and complicated designs will only slow load times. 

What the above trends demonstrate a push for design elements that are hyper-focused on consumers—the natural, muted colors reflect their desire for sustainability, the use of flowing lines feels genuine and approachable, and the adoption of minimalism enhances UX. Implementing these trends in your designs will help you keep your work modern and your clients happy.

Daniel Gysel Blog Signature